In 1949, Vitamix founder William G. “Papa” Barnard created the first infomercial in the U.S. to demonstrate how the Vitamix blender can help families eat healthier with whole foods.

Watch a clip of the original infomercial

Company History
Join the fourth-generation President of Vitamix for a walk through our nearly century-long, true American success story.

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Purpose
Liberate and nourish the zest for life.

Mission
We create relationships for life by designing, developing and producing the world’s best performing and most reliable blending solutions.

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